Collective Action Strategies, LLC president, Giovanna Rossi, has acquired the following expertise through her 21 years of hands on communications, policy and leadership experience in public health and social justice:

  • Policy Development, Analysis, Process, and Advocacy
  • Facilitation and Consensus Building
  • Policy Training and Education
  • Results Based Briefings, Forums and Meetings
  • Strategic Marketing and Communications

Issue Areas:

Health and Wellness, Health Care Reform, Healthy Babies, Breastfeeding Access & Education, Midwifery and Birthing, Sex and Gender Analysis, Economic Security for Women and Families, Family Friendly Workplaces, Comprehensive Family Planning and Education

Current Positions:

  • Founder, Well Woman Life
  • Producer and Host, The Well Woman Show (radio show on NPR affiliate KUNM 89.9fm)
  • Steering Committee Member, HPV National Registry

Past Positions Held:

Adjunct Faculty, Women Studies and Family & Community Medicine, University of New Mexico

Member, Public Affairs Committee, March of Dimes New Mexico

Senior Fellow, RWJF CHP at UNM Women’s Health Policy Unit

Executive Director, Office of the Governor’s Council on Women’s Health (2006-2010)

Women’s Health Advisor, State of New Mexico (2006-2010)

New Mexico Women’s Health Liaison to Federal Office on Women’s Health, Region VI (2006-2010)

Member, Women’s Health Leadership Network, Center for American Progress (2005-2009)


Master of Science in Public Administration & Public Policy, London School of Economics

Bachelor Degree in Latin American Studies and Spanish, University of New Mexico

Junior Year Abroad, Universidad de Granada, Spain

Recent Training Completed:

2012: Results-Based Accountability™, Fiscal Policy Studies Institute, Certificate in Results-Based Accountability™

The RBA framework is about getting from talk to action quickly and making a difference, not just trying hard and hoping for the best. It has been used in over 40 states and seven countries outside the U.S. RBA provides practical methods for taking action together that are simple and common sense that use plain language, produce minimum paper and are actually useful to managers, community members and decision-makers.

2009: Social Marketing in Public Health Training Academy, Certificate in Social Marketing
Topics covered: the social marketing approach, how to use marketing’s systematic approach to planning programs, new methods for selecting target audiences, realistic behavioral objectives, and identifying behavioral determinants that must be addressed by the program intervention.

2008: University of London, International Institute for Society and Health, Summer School with Sir Michael Marmot, Certificate in Social Determinants of Health
Topics covered: class, work, gender, ethnicity, social-biological translation, life course epidemiology, disability, inequality and human rights, public health ethics, and politics of health and equity.